GA Commute Spring Campaign

Transportation & Environment

One of my most notable projects involved collaborating with the Georgia Commute Options (GCO) Transportation Department to launch a campaign educating the metro Atlanta public about transportation options. I developed a deck of 12 design boards and built out social media and billboard examples, resulting in six concepts presented to the client. The final campaign included billboards, video OTT and OOH applications, banner ads, bus tails, train station ads, and a significant social media push. The campaign received positive feedback from our partners and outside agencies for its unique and impactful presence in metro Atlanta.