Fentanyl Awareness Campaign

Public Health

I led the design of print and digital assets to increase awareness of the drug's dangers across Connecticut. With overdose deaths rising, the goal was engaging at-risk groups without fear or intimidation.

Our team created posters, social media ads, 4x4 cards, and other collateral to promote harm reduction behaviors like not using alone and having Narcan available. Understanding limited existing visuals and a tight budget, I photographed fentanyl test strips to illustrate key messaging for our client. My team also developed an animated video that I storyboarded for and captured vital b-roll footage for an education component of the campaign.