CT Dept. of Health Vape Free Campaign

Public Health

During the VapeFreeCT development process, I headed an engaging public health campaign to educate young adults on the risks of vaping and provide support to quit. Developing a campaign identity and materials from ground up, designing the logo, posters, brochures, website, and social media content. I storyboarded and conceptualized educational videos, hired voiceover talent, and managed the production alongside account heads.

The videos complemented printed materials that were promoted through pediatricians, school nurses, college wellness centers, and clinics across Connecticut. The aim of the campaign was to build awareness of vaping's immediate health effects and motivate youth to quit. VapeFreeCT demonstrates my ability to create impactful visuals and messaging that inspire behavior change.