CT Colleges PACT Initiative

Education

I led the design of various assets to promote Connecticut's free community college program and drive enrollment. With declining attendance statewide, the objective was increasing awareness of PACT's first-time, full-time student opportunity.

Working closely with the creative team, I designed printed collateral, social media graphics, and website pages to educate the target audiences of high school students, recent grads, and adult learners about PACT qualifications and benefits. I directed an animator to bring the creative vision to life for a dynamic website hero video.

My art direction provided visual cohesion across campaign touchpoints, while evolving the look from the existing PACT identity towards the new CT State branding. Despite an aggressive timeline, I ensured the successful launch of compelling awareness-driving creative that resonated with our targets.