CT Colleges Be You Campaign

Education

As lead art director and designer for the "Be You" campaign, I spearheaded the visual identity and assets for CSCU's promotional materials. With 6 institutions and 16 campuses, CSCU provides access to quality, affordable higher education for a diverse 85,000 students across Connecticut.

For "Be You," I conceptualized and designed all printed collateral including posters, brochures, and signage aimed to reflect CSCU's forward-thinking approach. I also storyboarded and created motion graphics for promotional videos that highlighted the range of educational programs available. My assets extended to digital platforms through website redesign mockups and social media content.